Rediscover your freedom.

“Eva has been a keystone in the success of my companies. 10/10 would recommend.”

— James Mataczynski, Founder-CEO, Craft Crate & Craft Mountain Brewing

“Eva epitomizes the type of leader and professional I strive to be.”

— Monica Arrieta, Procurement Professional

“Eva is a rare talent, a servant leader with emotional IQ off the charts.”

— Ben Falk, Denver Broncos

“One of the most caring businesswomen I have met. She really cares about your success.”

— Beth Boen

“She taught me so much about leadership, self-growth, and building a team. I channel her spirit and kindness daily.”

— Savannah Bollacker

“Her dedication, passion, creativity, and commitment set the bar for what a true leader should be.”

— Danielle Shearer

“Eva is approachable, friendly, and inspires trust and respect.”

— Suzanne Mitchell

“It has been an honor to get to know this amazing human being.”

— Rick Souders

It’s time to Rediscover Your Freedom with Safar Transformations.

Entrepreneurs leap into business driven by a vision to solve unique problems and achieve personal success. It's thrilling to see your company thrive, hire staff, and scale to seven figures. You think, "I got us here; I can take us further." But soon, the path feels less clear. You're overwhelmed, burdened by the weight of your company's future, and sleepless nights become the norm. The freedom and success you sought seem elusive, and frustration brews within your leadership team, or even at home. You wonder, "Is this really what I signed up for?"

When Your Success Becomes Your Burden

Using a human-first approach, we provide personal coaching, leadership transformation, and business-building tools, empowering founders and their teams to rediscover freedom and achieve greater success in life and business.
Services

01

Peer Advisory Boards

Join a close-knit group of experienced peers from diverse industries. Share insights, gain feedback, and access inspiration from other high performing CEOs and business owners who understand your journey.

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02

Private Coaching

Gain a seasoned partner in your corner, offering personalized advice to navigate business challenges. Whether it's defining goals, strategizing for growth, or reviving a brand, we tailor our guidance to meet your needs.

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03

Strategic Leadership Transformation with StratPro®

Transform ideas into action with StratPro®, merging strategy and productivity for lasting results. Through strategic tools, leadership workshops, and follow-ups, we align your vision, boost team engagement, and help create a thriving culture.

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04

Management Accelerator Program with HI-MAP

Equip your mid-level managers with essential skills like conflict resolution and leadership through our High Impact Management Program (HI-MAP). Structured group learning fosters development and delivers tangible results.

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05

Speaking

Need a speaker for your event or podcast? Book Eva Safar, an inspirational visionary with a powerful message and resilient story.

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Who We Work With

We specialize in working with Business Owners and their Senior Leadership Teams, New Entrepreneurs, and Up & Coming New Management Talent.

01
Business Owners

Who: Business Owners/Founders of established companies (7+ years in business), $3M+ annual revenue, in the growth and scaling phase 

How We Help: We enable founders to break through growth barriers with private coaching, peer advisory boards, and strategic leadership tools, helping them regain freedom in work and life.

02
Senior Leadership Teams/C-Suites

Who: Key employees or partners responsible for departmental goals, directly work with the Founder/CEO.

How We Help: We align and optimize your leadership team through coaching, assessments, and strategic planning, ensuring smooth collaboration and aligned company growth.

03
New Entrepreneurs

Who: Entrepreneurs/Founders in the startup phase of their business, 1-3 years in

How We Help: We guide new entrepreneurs through a 6-month targeted coaching program to establish a strong company foundation with clear missions, strategic plans, and actionable goals.

04
High Impact Mid-Level Management

Who: Rising Stars in your organization, new to managing people, on the path to deeper leadership roles

How We Help: We develop leadership and people skills through focused group coaching, empowering future leaders to excel in their roles and provide more success to your organization. 

Our Coaching Philosophy

At Safar Transformations, we prioritize the person behind the entrepreneur, utilizing DISC assessments to tailor our approach. Our human-first coaching establishes trust and offers a reflective mirror to help you see your true potential.

01
Listen
We focus on what you truly want, defining success on your terms. Holistic success encompasses family, faith, health, business, personal and professional values—when these are aligned, the business thrives naturally.
02
Define Success
Based on your unique vision for freedom, we create tangible goals and action plans.
03
Live Free
With our proven tools and strategies, we support you along the way acting as your guide and accountability partner, restoring freedom back into your business and life.

My Story

Eva Safar, CEO

Born a Christian Assyrian in Muslim, Ba’athist Iraq, I was an outsider before I even understood the concept. Moving to the U.S. at age six, as the eldest of three daughters, I knew no English and felt torn between worlds. I became resilient.

My resiliency drove me to work hard. After excelling in school, skipping a grade, funding my college education, and starting a restaurant with my dad, I wanted something different - security. I got my MBA and joined Corporate America, spending over 20 years climbing the Fortune 500 ladder, leading teams, and boosting bottom lines. Yet, with each success, I felt increasingly lost.

More money led to less time. Higher titles brought more stress. Success resulted in sleepless nights.

I knew I needed a change. Gratefully, I took advice to start my own business working with business owners. As Owner of TAB Denver North, I rediscovered my freedom, reclaiming my health, time, and life. And in that process I became my favorite version of myself, who I lovingly refer to as "Eva 5.0".

I'm deeply passionate about seeing entrepreneurs take leaps to realize their dreams. Businesses offer immense value to the world and opportunities for hard-working individuals.

However, the joy can fade as work takes over—just as it did for me in Corporate America. I often see founders who've built successful enterprises lose themselves while scaling further. They think, ‘I got us here, so I can get us there’. But the way forward needs to look entirely different. My mission is to help them rediscover freedom while achieving business growth and renewed success. And I have helped hundreds of business owners do just this.

Your business should inspire, not frustrate or burn you out. There is a better way.

Connect with me for a free consulatation
upcoming events
upcoming events

December 20

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Webinar

Got questions? We’ve got answers. Here are some of the most common things people ask us about working with Safar Transformations. If you don’t see what you’re looking for, feel free to reach out—we’re always here to help you.
Is coaching for me? 

That’s a question only you can answer, but you don’t have to answer it alone.

Coaching is for you if:

  • You’re carrying something heavy and know you’d move faster with support
  • You’re ready to lead better, live better, and get out of the weeds
  • You want strategic progress—without burning out or doing it all alone

Elite athletes, top executives, and world leaders all have coaches.
Not because they’re struggling, but because they want to get stronger.

If you’re asking the question… That might be your sign.

Coaching is for the strong who want to get stronger.

Let’s talk.

How long does a typical coaching engagement last? 

TAB is a monthly membership—no long-term contracts, just long-term results.

On average, members stay for 5+ years.

Why? Because it works.

You’re not here because you signed a piece of paper.

You’re here because month after month, you see:

  • Clear progress in your life and business
  • Real alignment with your people and your goals
  • Growth that feels right—not rushed

We help you get more of what’s good… and less of what’s draining.

And when that happens, most people choose to stay.

I want that kind of momentum for you, too.

What can I expect during a coaching session? 

Every coaching session is focused, strategic, and personalized.

We meet monthly for 1:1 sessions (plus Peer Board if you’re a TAB member).

You can expect:

  • A safe, confidential space to think clearly
  • Thought-provoking questions that bring clarity to what’s working and what’s not
  • Frameworks and tools that help you make decisions, lead better, and prioritize the right things
  • Accountability for the goals you set; no busy work or fluff

You’ll walk away with clearer thinking, aligned next steps, and a lighter mental load.

This is your time to zoom out, reflect, and refocus - with a coach who’s in your corner and won’t let you stay stuck.

How do I know if I’m ready for coaching? 

If you’re even asking the question, you’re probably already ready.

The best coaching clients aren’t broken or lost—they’re capable, self-aware, and destined for more.

They just know it’s time to stop doing it all alone.

You’re ready if:

  • You feel called to something bigger or better than your current day-to-day
  • You believe in your potential—even if you’re not sure how to unlock it
  • You’re craving clarity, momentum, and someone who sees what you’re truly capable of

I’ve seen it time and time again - When someone feels worthy of more, and invests in themselves with intention … They skyrocket. And that’s what I want for you.

What results can I expect from coaching?

The short answer: Clarity, confidence, and real progress.

Most of my clients experience:

  • Clearer thinking—they stop spinning and start focusing on what matters most
  • Better decisions—fewer mistakes, faster results
  • More time and energy—because they’re no longer carrying it all alone
  • Team alignment—people around them are clearer, more accountable, and more motivated
  • Growth—personally and professionally, because they finally have a strategy and support system

Every coaching journey is different.

But the common thread? You’ll stop feeling like you’re surviving your business -and start leading it.

Is coaching confidential?

Yes – so is the TAB Board. Everyone signs an NDA. Your business is your business.

How do you build and match people into a peer advisory board?

Peer Boards aren’t random. They’re thoughtfully curated for real value, trust, and results.

Before anyone joins, I get to know them through a detailed intake process:

  • We discuss their business, goals, personality, challenges, and leadership style
  • I consider company size, stage of growth, industry dynamics, and mindset
  • I ensure there's no direct competition or conflict of interest on any board

The goal is to build a board where every member:

  • Brings value
  • Gets value
  • Feels safe, challenged, and seen

I take this seriously because the right board chemistry creates exponential growth.

And once you’re in, you’ll know: “These are my people.

Can I attend a coaching session or board meeting before committing?

Absolutely.

I host monthly Taste of TAB events where you can:

  • Experience a real Peer Board in action
  • See my facilitation style firsthand
  • Meet other successful business owners
  • Work through a real business challenge—yours or someone else’s

You’ll also get a private 1:1 coaching session with me, so you can experience the full value of TAB before deciding if it’s right for you.

No pressure. Just a powerful, behind-the-scenes look at how we help business owners lead better, live better, and achieve more.

I’m a solopreneur—can you help me?

Yes! We can work with your existing brand assets or help you develop new ones if needed. Whether you’re looking to refresh, evolve, or start from scratch, we adapt our approach to suit your brand identity. Our flexibility ensures that we integrate seamlessly with your current materials while enhancing them with .

Yes—especially if you’re building something real and ready to think like a CEO.

While most of my Peer Advisory Boards and leadership programs are designed for owners leading teams and scaling past $3M+, I absolutely work with solopreneurs through:

  • The Business Builders Blueprint™
  • Quarterly strategic coaching sessions
  • Tools and frameworks that help you get clear, focused, and moving forward

If you’re a one-person powerhouse who's ready to lead with intention and build toward the next level, we’ll find the right starting point together.

If it’s not a fit for full membership right now, you’ll still walk away with value—and I’ll point you in the right direction.

What is the investment for coaching services?

The real answer? It depends.

Some people come to me for focused clarity and accountability.

Others need deep strategic work with their team and a complete business transformation.

That’s why I don’t give cookie-cutter pricing—because you’re not a cookie-cutter business.

Whether you’re investing $49 or $49,000, my job is to make sure it delivers real return:

  • Clarity that saves you time
  • Decisions that save (or make) you money
  • Support that makes you stronger

When we talk, we’ll figure out exactly what you need—and build a solution that fits.

No pressure. No guessing. Just real results for the right investment.